I designed a concept and prototype for a personalized recipe website. We created a mood board to define the feeling and emotions the product should evoke in users. This also helped us define a design language of colors, vocabulary and layout that was appropriate. To define the flow and major features, we conducted in-field research with users who were shopping at local farmers markets. In addition, we conducted extensive competitive analysis to understand market opportunities. I evolved the design from sketches to wireframes to a medium-fidelity working prototype. We used an iterative approach to define a concept which joins traditional recipe management with event planning. The final design resonated extremely well with our target audience.
3 weeks in 2007 for Carnegie Mellon University
Myself and 2 other team members