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Vehicle Research

Yahoo! Autos vehicle research pages for makes, models and trims

Design Goals

  • Add research information for used vehicle years.
  • Adhere to a new standardized visual design system.
  • Fix usability problems and improve research work flow.
  • Generate 20M monthly used car research page views.

Research & Evaluation

Think-Aloud Usability
Competitive Analysis

More About this Project

This project involved a redesign and optimization of Yahoo Autos' vehicle research pages. The main objective was to add past year model research information such as photos, specifications, and kelley blue book to the existing new vehicle information. The redesigned pages account for approximately 50 million monthly page views and $30 million in annual revenue. My main effort for this project was creating over 60 unique wireframes and building a prototype for usability testing. Major features include: Kelley Blue Book values, modal overlay for write a review, price with options, new visual design, and widening pages to a new grid. Production release is scheduled for January 2009.

Additional Info

6 months in 2008 for Yahoo! Autos

Myself and 9 other team members

View 7 design deliverable examples