This project involved a redesign and optimization of Yahoo Autos' vehicle research pages. The main objective was to add past year model research information such as photos, specifications, and kelley blue book to the existing new vehicle information. The redesigned pages account for approximately 50 million monthly page views and $30 million in annual revenue. My main effort for this project was creating over 60 unique wireframes and building a prototype for usability testing. Major features include: Kelley Blue Book values, modal overlay for write a review, price with options, new visual design, and widening pages to a new grid. Production release is scheduled for January 2009.
6 months in 2008 for Yahoo! Autos
Myself and 9 other team members